What Was the Most Popular Jewellery this Valentine’s Day

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14th February 2019
Contemporary jewellery
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28th February 2019
diamond earrings

Valentine’s is a busy time of year for the jewellery industry. With lovers worldwide hunting for the perfect gift, certain items are searched for again and again. In this article, we explore the most popular jewellery this Valentine’s day. While some of the items below are go-to Valentine’s gifts, others might surprise you!

Diamond Earrings

Blonde Bombshell Marilyn Monroe once said that diamonds are a girl’s best friend. With the search term “diamond earrings” rising by 370% this month, it’s clear that this is still the case. With this figure in mind, diamond earrings were the most popular jewellery search in the weeks leading up to Valentine’s day!

Chocolate Diamonds

Chocolate and jewellery are both go-to gifts for Valentine’s Day. So it should be no surprise that Chocolate Diamonds were a popular gift this year. As the name suggests, Chocolate Diamonds have a rich brown colouring. Surprisingly, Chocolate Diamonds are the most common variety of natural diamonds. In most mines, the gemstones account for 15% of production.

Heart Necklaces

The heart shape is used to express the idea of the “heart” as the centre of emotion. Often associated with affection and romantic love, heart-shaped jewellery is popular when Valentine’s rolls around. This year, heart-shaped necklaces were popular. The style of these necklaces varies by stone, metal, and setting. With prices ranging from affordable to high-end, there is something to suit all budgets! Some of the most popular designs include pendants and chains, with the length varying from choker to opera.

Princess Cut Engagement Rings

Regarded by many as the day of love, it’s no surprise that engagement rings were a popular jewellery choice this Valentine’s day. One of the favourite styles this year was the Princess Cut. This classic style is square in shape and uses a simple band with a standalone diamond.

Vintage Engagement Rings

Aside from Princess Cut, Vintage engagement rings were the most popular style this year. If your significant other enjoys jewellery with a past, vintage is definitely the way to go. In addition to their interesting backstory, vintage rings are often one of a kind and can’t be replicated.

Charm Bracelets

Charm Bracelets remain popular year after year. Totally customisable, charm bracelets make a unique piece of jewellery that can be added to over time. When you get your partner a charm bracelet, you’ll never be stuck for gift ideas again! Every occasion from here on out can be celebrated with a new charm.

Heart Rings

Heart-shaped rings were another popular jewellery choice this year. With the heart shape representing love and affection, it’s really no surprise! Heart-shaped rings are found in a range of styles using sterling silver, diamond, or other precious stones. If you’re thinking about getting your loved one a ring in the future, find out her ring size beforehand to ensure it fits.

Dangle Earrings

Dangle earrings can be worn with both day and night outfits. Their adaptable nature makes them the perfect Valentine’s gift, and it isn’t just us that thinks so! In 2019, dangle earrings were one of the most popular jewellery gifts. If your partner prefers subtle jewellery with a dash of sparkle, dangle earrings are the ideal choice.

Diamond Tennis Bracelets

It’s no surprise that diamonds are popular for Valentine’s day; however, we didn’t see this pick coming! If you’re not after a ring, earrings are the go-to choice for diamond jewellery. However, this year the tennis bracelet made the list, too. This Valentine’s day, the simple piece of jewellery left many women in awe. The colour of the metal can range from platinum to yellow gold. Interestingly, the colour of the metal can affect how the diamonds appear. Diamonds with a slight yellow tinge match perfectly with a rose or yellow gold setting, whereas clear diamonds go better with white metal.

Pearl Necklaces

A favourite of powerful and political women, pearl jewellery is often worn by Michelle Obama and Jackie Kennedy. This year, “pearl necklace” has been one of the top jewellery searches for Valentine’s day.

Luxury Watches

Luxury watches were another favourite this year. Combining form and function, luxury watches are made from precious metals and adorned with sparkling gemstones. As they’re available in a wide range of styles, there’s something to suit all preferences. If your lover spends time by the pool, you can even pick up a water-resistant luxury watch.

Birthstone Jewellery

In previous years, Birthstone Jewellery has been a popular Valentine’s gift. This year was no different. Birthstone jewellery is a great way to show your partner that you love and appreciate all her unique traits. Regardless of her jewellery style, a piece of Birthstone jewellery will be loved by women of all sorts.

Handmade Jewellery

Many women prefer jewellery that is personal and unique. With “handmade jewellery” being a popular search this month, many men remembered this and shopped accordingly! Handmade jewellery can be picked up in a variety of places including craft fairs, handmade shops, and even online.

Cubic Zirconia

Last but not least, Cubic Zirconia jewellery was also popular this year. For those looking for a diamond substitute without the cost, Cubic Zirconia is ideal. The manmade stone features the cut and shine of a diamond for a fraction of the price. Typically, this type of stone is set on pendant necklaces, tennis bracelets, and drop earrings.

In Summary

Now we know what the most popular jewellery this Valentine’s day was, we can start getting ready for next year! If something on the list has caught your eye, it’s never too early to start shopping. If you can’t wait until next year, why not surprise your partner with some gemstone jewellery just for ‘being her’.

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